The Parlor

Phoenix – Sky Harbor International Airport

Taking an iconic Phoenix brand and adapting it to an airport environment was an interesting challenge. The street-side location was a former hair salon and had many architectural details that had withstood the test of time. Integrating details such as custom concrete blocks, reclaimed woods and distressed metals, Ideation had to strategically implement them into a brand-new contemporary airport terminal. The open ceiling with minimal wall space allowed us to be creative and think outside of the box.