It’s About Style & Strategy

Hospitality. Retail. Corporate. Healthcare.

Since 2004, Ideation Design Group has partnered with the world’s largest brands to execute their vision into functional works of art that deliver innovation through design. We are a creative, modern boutique architecture and interior design firm delivering full-service with fresh ideas. Our approach is personal; offering a hands-on experience to our clients with accessibility at all levels.

Ideation principals, Jennifer Reynolds, NCIDQ, Deborah Sylva, AIA and Carl Schaffer, AIA leverage their dynamic synergy to enhance the customer experience into one that is both productive and fun. Together, through their leadership and vision, they have grown the firm to a dream team of designers, architects and project managers.

Reynolds is a creativity powerhouse, with 25 years of experience in restaurant design and procurement coupled with an innate eye for detail. This has given her the ability to completely transform spaces that both impress visually and function to the optimal level of performance. The dedicated and talented Sylva wears all the hats. She balances a focus in management and business development with operations and quality control. She helps ensure all the many moving parts of each project runs smoothly and effectively. All of this combined with over 25 years in the industry has made her a key asset to IDG. Schaffer is a proven visionary, brining more than 35 years of experience with him to the IDG team. He has contributed to over 200 restaurant designs, roll outs and construction documentation. If you are looking for a design rollout done right, he is your man.

Ideation Design Group is a certified one-stop shop that includes architecture, interior design, foodservice design and graphic design divisions, as well as a procurement group, IDG Purchasing. We create restaurant, retail and hospitality concepts that both excite and perform. Additionally, we have worked on projects ranging from ground-up buildings, tenant improvements and remodels. IDG works in all types of specialty environments such as airports, casinos and entertainment venues. Our decades of combined experience shows in the quality of our work and we never back down from a challenge.

Ideation Design Group has completed projects in 48 of 50 states and consulted on developments in Canada, China, Dubai and South America.

Still not convinced?
  • We offer strategically creative solutions for your commercial needs.
  • We collaborate with you to showcase the best for your brand.
  • We provide concept-to-completion scope of services.
  • We communicate freely and regularly.
  • We reject the ordinary in favor of the extraordinary.
  • We believe that work can – and should – be fun!