It’s About Style & Strategy

Hospitality. Retail. Corporate. Healthcare.

Since 2004, Ideation Design Group has partnered with the world’s largest brands to execute their vision into functional words of art that deliver innovation through design. We are a creative, modern boutique architecture and interior design firm delivering full-service with fresh ideas. Our approach is personal; offering hands-on experience to our clients with accessibility at all levels.

Ideation founders, Carl Schaffer and Jennifer Reynolds, leverage their dynamic synergy and personality to enhance the customer experience into one that is productive and fun. Schaffer brings more than 35 years of experience with him, contributing to over 3,800 restaurant and hospitality designs, roll outs and construction documentation. Reynolds offers over 20 years of experience in hospitality and restaurant design and procurement with an innate ability to creatively transform space in both form and function. Through their leadership and vision, they have grown the firm to a team of talented designers, architects and CAD professionals.

We have decades of experience working with some of the most well-known brands in the world on projects ranging from ground-up, remodels and specialty environments such as airports, casinos, kiosks and entertainment venues.  Our team’s combined experience has allowed us to work on a vast range of project types and we are willing to take on any challenge.

Ideation Design Group has completed projects in 48 of 50 states. IDG has also consulted on developments in Dubai, Canada, South America, Mexico, and China, and is also a City of Phoenix SBE-certified firm. 

Still not convinced?
  • We offer strategically creative solutions for your commercial solutions
  • We collaborate with you to showcase the best for your brand
  • We provide concept-to-completion scope of services
  • We communicate freely and regularly
  • We reject the ordinary in favor of the extraordinary
  • We believe that work can – and should – be fun!