Sammy Haggar’s Red Rocker Bar & Grill

Southland Casino – West Memphis, AR

Ideation Design Group worked with Sammy Hagar himself to create a sports bar themed bar with a touch of the rock n’ roll lifestyle. Incorporating song lyrics, timeless photography and a brewing component all became part of the story told in this casino location. Being true to Sammy, the location and the patrons all became its own chart topper creating a one-of-a-kind experience.